Master Classes

Video Marketing Stats

Takeaways

  • 85% of all internet users in the United States watched online video content monthly on any of their devices (Statista, 2018).
  • Studies show that 54% of consumers want to see more video content from a brand or business they support (HubSpot, 2018).
  • 87% of marketing professionals use video as a marketing tool (Wyzowl, 2019)
  • Videos are a consumers’ favorite type of content to see from a brand on social media (Animoto, 2018).
  • 88% of video marketers are satisfied with the ROI of their video marketing efforts on social media (Animoto, 2018).