Master Class Series

Master Classes
Guest Messaging 101 with Whistle
1 Topic
Recording: Guest Messaging 101 with Whistle
The Secret to Winning New Guests in 2021 (And Making More Money)
1 Topic
Recording: The Secret to Winning New Guests in 2021 (And Making More Money)
Health is Wealth, for You & Your Guests!
1 Topic
Recording: Health is Wealth, for You & Your Guests!
How to Increase Direct Bookings with Targeted Messaging
1 Topic
Recording: How to Increase Direct Bookings with Targeted Messaging
Can’t Even Give It Away!
1 Topic
Recording: Can’t Even Give It Away!
8 Broads’ Recipe For Success
1 Topic
Recording: 8 Broads’ Recipe For Success
Maintaining an ICONIC Mindset in a World of Uncertainty
1 Topic
Recording: Maintaining an ICONIC Mindset in a World of Uncertainty
Creating a Profitable Retail Program at Your Property
8 Topics
Recording: Creating a Profitable Retail Program at Your Property
A Brief History of Deneen Pottery
Tips for Pricing & Displaying Your Products
Experience – Then Buy – Strategy
Keep it Fresh & Exciting
Promotions, Marketing & Packaging
ThinkReservations Item Setup
Shipping & Packaging
How to Reach Tomorrow’s Wedding Couple
1 Topic
Recording: How to Reach Tomorrow’s Wedding Couple
Diversity & Inclusion in Modern Wedding Marketing
5 Topics
Recording: Diversity & Inclusion in Modern Wedding Marketing
Taking a Look at The Stats
The Importance of Diversity in Marketing
Lessons (and Failures) from Leaders
Tips & Resources for Embracing Diversity
Master Class Roundtable: Changing Food Service on the Path to Recovery Part II
1 Topic
Recording: Roundtable Changing Food Service on the Path to Recovery Part II
Gaining Insights and Taking Action Utilizing Your Reports
7 Topics
Recording: Gaining Insights and Taking Action Utilizing Your Reports
Overrated Reports
Reports to Focus On
Revenue by Rate Type Report
Reservations by Channel Report
Revenue by Item Report
Booking Pace Report
Master Class: Creating Guest Experiences for the New Normal
5 Topics
Recording: Creating Guest Experiences for the New Normal
Exercise 1 – Your Guests
Exercise 2 – Offerings from Your Inn
Exercise 3 – Dining Options
Exercise 4 – Local Partners
Master Class Roundtable: Changing Food Service on the Path to Recovery
1 Topic
Roundtable Recording: Changing Food Service on the Path to Recovery
It’s Time for a Stay-cation at Your Inn!
6 Topics
Recording: It’s Time for a Stay-cation at Your Inn!
Exercise 1: Your Visuals
Exercise 2: The Reservation
Exercise 3: Arrival
Exercise 4: The Guest Room
COVID-19 Cleaning Tips
Master Class: Revenue Management for Recovery
5 Topics
Recording: Revenue Management for Recovery
Rate Management: Today
Rate Management: Open Date Announcement
Rate Management: First 30 Days
Operations Planning
Master Class: Navigating Social Media During COVID-19
1 Topic
Recording: Navigating Social Media During COVID-19
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Recording: How to Reach Tomorrow’s Wedding Couple

Master Class Series How to Reach Tomorrow’s Wedding Couple Recording: How to Reach Tomorrow’s Wedding Couple

Overview

Join us along with guest speaker Rebecca Kaufman from The Knot + WeddingWire.com to learn what you need to be doing today to attract tomorrow’s wedding couple! We’ll be looking at top demographics, trends, and how to communicate with potential wedding clients in today’s climate!

Bonus: White Stone Marketing clients receive 15% off listings with The Knot and WeddingWire.com.

Contact Rebecca Kaufman at rkaufman@theknotww.com or (301) 273-6335 to discuss the best marketing package to fit your needs.

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