Master Classes

Professional vs. DIY Videos

Takeaways

  • Shot composition, framing and the steadiness of the video are key factors that separate professional versus amateur videos.
  • DIY videos often make sense for social media and blogging purposes where consumers expect a different level of quality and behind the scenes authenticity.
  • Any video you are incorporating on your website home page, rooms pages or other key revenue centers landing pages should ideally be professional to reinforce that you are a quality, professionally-run property.
  • A gimbal stabilizer can help you shoot smoother videos on your own.