Master Classes

Rate Management: Open Date Announcement

Takeaways:

What you need to do after your state has announced an official date to end stay at home orders (as applicable to your location/situation):

  • Update rates starting from the official state open date over a 3-month period.
  • Check rates, inventory sort, and optics (all channels).
  • Introduce a weekday promotion.
  • Yield weekends.