Master Classes

Exercise 1: Your Visuals

Let’s Look at Your Website

Evaluate Your Website’s Appearance

  • Do you communicate your current reservation status clearly?
  • Are your photographs current? Do they have the proper Alt Text for each photograph?
  • Do you credit your photographers? They credit your properties on their sites!

Review Your Compliance Statements or Graphics

  • Is the graphic for the accessibility menu showing? Or a graphic link?
  • Do you have a privacy statement?
  • Have you added a COVID-19 statement?

Now Look at the Bottom of Your Landing Page

  • Is your TripAdvisor Badge current?
  • Do you display an association logo? Is it current?
  • Are you still showing a link to Do you know where that link is directed?
  • Check the links to make sure all of them are working