Industry Partners & Speakers

At White Stone 101, We Are Proud to Collaborate with Leading Industry Experts and Companies to Bring Cutting-Edge Marketing Strategies and New Tools to Our Clients.

Our Featured Guest Speakers

Meet the Industry Experts Helping to Guide Your Marketing Strategy

Linda Hayes Hospitality Consultant

Linda Hayes, Hospitality Operations Consultant

For over 40 years, Linda Hayes has created experiences for others. Schooled as an interior designer, her career includes working in corporate America as a designer, facility manager, and market sales manager for a Fortune 500 in southern Florida and the Caribbean, all before creating a successful lodging property and restaurant in SW Virginia. Linda now works as a hospitality consultant under her own company brand, ijk Partners, LLC, and is a founding member of the AIHP, now the Association of Lodging Professionals (ALP).

Elizabeth Borsting, Public Relations Consultant

Elizabeth Borsting is a public relations consultant for a wide range of hospitality clients. With more than 25 years as the president of Elizabeth Borsting Public Relations, Inc., she has represented an array of restaurant, hotel and destination clients, including The Willows Historic Palm Springs Inn, Lake La Quinta Inn, AVIA Hotel, LodgeWorks Hospitality Group, the Queen Mary and the Los Angeles Convention & Visitors Bureau plus an array of restaurants, including opening more than 60 Yard House restaurants across the country. In addition, Elizabeth is a travel and lifestyle writer having authored nine books, serving as a contributing editor for Honeymoon Magazine and penning travel pieces for the LA Times, National Geographic Traveler, Orange Coast Magazine, and many more.


Mark and Matt of Jumping Rocks Photography

Mark Smith and Matt Lovette, Jumping Rocks Photography

Former innkeepers and now highly sought after hospitality photographers, Mark Smith and Matt Lovette of Jumping Rocks Photography bring an extraordinary amount of hands-on industry experience to the table. From 1999-2004 they transformed The Woolverton Inn, once a struggling property, into a profitable and highly acclaimed destination getaway through stellar service, creative offerings, and aggressive marketing and public relations strategies. As photographers, they have traveled to over 200 lodging properties and helped them realize their business potential through visual storytelling.

Diamond Partner Spotlight

We are Proud to Recommend These Trusted Industry Partners

ThinkReservations logo

One of the leading property management systems for boutique hospitality properties, ThinkReservations offers an affordable, comprehensive package including an online booking engine, channel manager, reporting, and yield management tools.

Interested in Partnering with Us?

We are always looking to bring new information about the best products, services, and marketing strategies to our clients. Reach out to us today at to discuss how your product or expertise could benefit boutique hospitality or event venue businesses.