Free Class Library

Curious About Previous Classes on White Stone 101? We Invite You to Check Out our Archive of Free Master Classes and Sessions.

Enjoy complimentary access to our Master Classes and Mastermind™ Sessions listed below. We’re constantly expanding our knowledge base, depending on current industry needs and business sentiment!

Check Out Our Free Master Classes & Mastermind™ Workshops

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How to Increase Direct Bookings with Targeted Messaging

Lucy Baker White, Associate VP of Customer Success at Triptease, shares proven best practices and new tools. Learn how you can convert more of your website visitors into bookers with this robust marketing tool.

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Can’t Even Give It Away!

Who doesn’t love a fun giveaway? Unfortunately, there are litigants on the prowl suing businesses just like yours over simple and well-meaning contests. Watch to learn how to help protect yourself if you want to leverage this marketing tool.

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8 Broads’ Recipe For Success

Guest speaker Debbie Mosimann, co-creator of 8 Broads in the Kitchen, shares writing and marketing tips and wisdom for innkeepers aspiring to write their own cookbook. Learn what it takes to create a successful product that adds to your bottom line!

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Maintaining an ICONIC Mindset in a World of Uncertainty

Join us with special guest speaker Calvin Stovall to gain practical tools using his 4 P’s of Iconicity to become better prepared to maintain focus, instill passion, and persevere in an uncertain world.

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Creating a Profitable Retail Program at Your Property

Join us along with special guest speaker Niles Deneen, President of Deneen Pottery, as we explore ways you can build a successful retail program at your property.

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The Power of Digital Storytelling & Video Marketing

Guest speaker James Whittle of Kingdom House Media joins us to discuss how video can take your marketing to the next level.

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How to Reach Tomorrow’s Wedding Couple

Join us along with guest speaker Rebecca Kaufman from The Knot + to learn what you need to focusing today to attract tomorrow's wedding couple!

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Diversity & Inclusion in Modern Wedding Marketing

Join special guest speakers Liene Stevens, founder and CEO of Think Splendid, and Jacqueline Nwobu, founder and Editor in Chief of Munaluchi Bride Magazine, for this important and timely discussion.

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Delivering High-Touch Service in a Contactless Future

Learn about new technology features from Whistle that can help you deliver your signature hospitality and communicate with guests in an exciting new way.

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Gaining Insights and Taking Action Utilizing Your Reports

Learn how to analyze and interpret data from your property management system and turn it into actionable items to improve your business.

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Breakfast Experiences for the New Normal

Mark & Matthew of Jumping Rocks Photography share actionable tips on how to deliver an amazing breakfast, as well as stage your own photos for marketing.

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It’s Time for a Stay-cation at Your Inn!

Get a step by step process of accessing your physical property, operations, and digital marketing to prepare to host guests as we move towards recovery.

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Sample Online Classes and Instruction

View a list of our current content available now, and check out our class calendar to see upcoming classes. In addition to our Master Class series, White Stone Marketing clients enjoy access to exclusive workshops, open office hours with our consultants, a dedicated Facebook group, and much more with White Stone 101!

Master Class Series

• Market Trends with Vikram Singh
• Guest Experiences with Linda Hayes
• Food Service Challenges & Ideas
• Utilize Public Relations
• Experience Your Inn as a Guest
• Navigating Social Media
• Email Best Practices
• Maximize Your Reservation Software

Marketing Workshops

• Monthly Strategy Meetings
• How to Not Fail at Pinterest
• Marketing Guest Experiences
• Magical Elopement Experiences
• Unexpected Breakfast Ideas
• How to Interpret Google Analytics
• Content Google & Guests Love
• Create Email Campaigns in MailChimp

Digital Resource Center

• Add or Edit Popups with Boxzilla
• How to Edit Cartstack Templates
• Beginner Photo Editing
• Update Your MailChimp Email List
• Beginner Guide to Hashtags
• Beginner Guide to Creator Studio
• How to Update Specials & Packages
• Beginner Guide to Graphic Design