About White Stone 101

Meet the Founders of White Stone 101, Leaders in Digital Marketing for Boutique Lodging Properties and Wedding Venues, and Read Recent Reviews from Our Happy Clients.

Scott Crumpton — Founder & CEO

Allison Crumpton — Founder & Digital Marketing Director

Learn the Secrets of Marketing

A strong online presence is crucial to the success of any hotel, bed and breakfast or wedding business in today’s world. White Stone Marketing was founded over 18 years ago by industry leaders Scott and Allison Crumpton. As the founders of the first digital marketing company dedicated exclusively to the promotion of exceptional boutique hospitality properties, they have helped hundreds of clients navigate the ever-evolving landscape of digital marketing.

White Stone 101 is an exciting new opportunity from White Stone Marketing to get exclusive access to classes with industry experts, guided marketing strategies, and hands-on workshops. Our content is exclusively tailored to the unique needs of boutique hotels, inns, event, and wedding venue professionals.

Start now to become the master of your own marketing!

Meet Our Top Instructors

Vikram Singh

Revenue Management Specialist

A veteran of the travel-sector, Vikram has guided a wide range of hospitality properties to see enormous gains in revenue and profits. He authors the popular hospitality and travel marketing strategy blog WordsofVikram.com.

Kelly Garbarino

Mastermind™ Marketing Coach

As a Senior Marketing Consultant with White Stone Marketing, and a former innkeeper and wedding coordinator, Kelly offers unique expertise to her clients. She serves as the lead Marketing Coach for White Stone 101.

Katie French-White

Mastermind™ Marketing Coach

As the Director of Digital Marketing for White Stone Marketing, Katie brings over 15 years of industry experience strategizing, integrating and tracking marketing results for hospitality and event venue businesses.

See Our Guest Speakers

What Our Clients Have to Say

Suzy and I both thank you so much for including us in the meeting this afternoon. We appreciate all of the great ideas we came away with and look forward to the successful albeit challenging times ahead… We just love you to pieces. Thank you so much!

Suzy H. & Patty H.The Inn on West Liberty

Good info and you are so appreciated for the precious time you are spending in your efforts to help us get back on our feet. Please know it is not unnoticed how much you sincerely and genuinely care for your clients! You are the greatest “team” and I did enjoy the humor.

Carol D.BlissWood Bed and Breakfast Ranch

These are very well done and full of great information.
Thank you.

Holly M. Great Oak Manor

Thank you is just simply not enough for all the weight you guys are carrying. You’re my professional heroes!

David W.Magnolia Springs Bed and Breakfast